Two types of domain extensions are available in the market. One is the global (.com) extension while the other category is the local domain extension that includes .net, .org, and many other country-level domain extensions.
Generally speaking, global domain extension is popular and preferred throughout the globe. Moreover, about 46% of the domains use the .com extension. Therefore, beginners are confused and think that .com is good in all cases.
In this article, we are going to explain that choosing a domain extension depends on the website’s aim, goals, and target audience. No doubt, .com is preferred but not in every case. Sometimes going with local country-level domains such as pk domain registration can increase your website traffic as well as revenue.
So, let’s move toward the pointers that make local domain extension the best option:
1. Target Audience:
If you are running an online pharmacy store that supplies emergency medicines in Pakistan, then using the .pk extension will be better as compared to the .com extension. Because the search engines rank sites according to the country. Therefore, your .pk site has more chances to rank in Pakistan in comparison with the .com extension. In a nutshell, country-level businesses should go with country-level domain extensions.
2. Availability of Extensions:
Many website owners go with the .com domain and resellers also prefer it. Therefore, many preferred domains are unavailable. Whereas, domain names are mostly available with local domain extensions. For example, if myshoes.com is taken then there is a chance that myshoes.pk will be available for domain registration in Pakistan.
Local domain extensions are easily memorized by the people of your targeted audience. Going with a local extension can help your audience memorize your domain name. So, consider local domain extensions.
4. Develop Customer Confidence:
Local domain extensions are more likely to develop customers’ trust. People of the targeted country trust the businesses that are available in their country and are easy to approach. Therefore, use local domain extensions to target your local audience. For example, serversea.pk is a company providing domains preferably in Pakistan. So, people in Pakistan will prefer working with serversea because the payment methods are easier in their country like Easypaisa and other local bank transfers.
Where To Get Local Domain Extensions?
For purchasing local domain extensions, it is recommended to go with local domain providers. In Pakistan, the most reliable one is serversea.pk. It is offering local domains at an affordable cost. You can also visit the site to get the domain name. Moreover, the payment methods are feasible and according to the local community preferences.
Local domain extension plays an important role in targeting the audience of the specific country, it improves site SEO, it works effectively for building local clients’ trust, it is easy to memorize, and people also love to purchase things from the local market. Keeping all these aspects in view, local domain TLDs are good for the businesses who are targeting their own country.