Many people make online purchases. You can buy shoes, sunglasses, clothes, and office tables online. If you are already in the ecommerce market, how can you attract new customers or increase your revenue? It’s easy to answer: ecommerce mobile app..
What is a Mobile Commerce app?
Electronic commerce was created by Michael Aldrich, an English entrepreneur in its earliest form. Although his idea was not supported at the time, it is now a part of our daily lives. Online selling via marketplaces is what ecommerce means. You can purchase specific goods and items by simply making electronic transactions via your Smartphone or computer.
E-commerce has seen a surge in popularity due to the advancement of technology, globalisation, customers’ desire for more options, and an improved customer experience. The ecommerce market requires a transformation from brick-and-mortar stores to an online presence. This factor is where ecommerce mobile apps development comes in.
An ecommerce boom was further fueled by lockdowns. An ecommerce mobile app has become the best and most efficient way to purchase goods. Statist predicts that mobile ecommerce sales will reach $432 billion by 2022, an increase of $148 billion from 2018. These numbers will help you think about how to enter the ecommerce market. This article will include the steps needed to create an ecommerce mobile app that looks like Amazon. It also covers the latest ecommerce trends and the estimated cost of developing a mobile commerce mobile app
Ecommerce Mobile apps That Work
Below I have listed a few ecommerce mobile apps that are transforming the mobile ecommerce industry, from personalization to providing a great user experience.
Ecommerce Mobile apps: Why You Should Build One
As you can see, ecommerce mobile apps play a significant role. There are many reasons you should create an ecommerce mobile app.
World of Smartphones
There are currently around 4 billion smartphones active worldwide, which a huge opportunity is. With these smartphones, people can make online purchases with one click. The first step is to get a mobile commerce mobile application.
Smartphones are not the only form-factor that is most popular. Numerous ecommerce mobile apps around the world, such as Amazon and Walmart, have shown that mobile apps can attract new customers and increase revenue across all devices.
Covid-19 Changes User Behaviour
COVID-19 was a significant catalyst for the ecommerce boom and had a huge impact on how people buy goods. The total ecommerce spending reached $82.5 billion in May 2020, a 77% increase over 2019. This number would have been possible if you considered the traditional year-over-2018 increases.
There are many reasons to create an ecommerce mobile app other than to have a great adaptive web-view.
- Access to the user quickly
- Push notifications allow users to contact you.
- You have better options to track user behaviour
- Effectively collect analytics
- Rapidly test hypothesis and new features
Trends in Mobile Commerce In 2021
The mobile application benefits of e-commerce business is replacing the traditional method of purchasing goods. It must provide an experience similar to in-person shopping. Let’s find out what this means and what ecommerce trends can create that experience.
Because ecommerce is growing rapidly, big data algorithms are more important than ever. Amazon, for example, collects data about every action within the mobile app. Amazon uses big data algorithms to predict your next purchase and recommend products you might enjoy. This is where the “How did they do it?” a question may arise. This was when the “How did they know?” a question might arise.
Augmented reality makes ecommerce shopping more real. IKEA commerce mobile app is one of the best AR retailers. The entire catalogue of products is available in AR mode for customers of IKEA, a home furnishing giant.
Single-click payments are the best way to make ecommerce mobile applications. Single-click payments are a popular trend in ecommerce mobile app development. One-click payments will increase impulse purchases because users won’t need to type data again. This is a great example showing how user-centricity can lead to better customer experience and better business results.
Mobile app for ecommerce
8 Steps to Build an Ecommerce Mobile app
Firstly, let us deal with an overview of the 8 key steps for ecommerce mobile app development.
Mobile app for ecommerce
We place the research stage at the top. It includes competitor research as well as user interviews. These are crucial for understanding the behaviour and patterns of the target audience. This factor helps us choose the best mobile app platform and feature set for our target audience.
Setting goals is the foundation for ecommerce mobile app development. These are 3 questions to help you establish your goals.
- Which problem should I attempt to solve?
- To whom am I selling the product?
- What is the best way to understand its success?
Before you decide on the technology for your ecommerce mobile application development, I recommend getting to know your business. Be aware of the development cost and inventory before choosing the CMS, database, or scalable framework.
This info will simplify you to decide whether to launch an iOS or Android mobile app. Your target audience’s device usage is an important factor.
You by now know what your users want and how they feel about your product.
Popular prioritisation strategies and frameworks can be used to help you choose which product feature is the most important.
As I said, ecommerce mobile apps should offer more than in-person shopping. UX UI design offers a unique opportunity to make your ecommerce mobile app stand out. Your business’ voice and identity will be defined by your design. Your customer will remember you by choosing colours, mobile appealing visuals, and seamless transitions between pages.
- Remember what I said about the top product features? The MVP stage is when you should focus on the most important features of your ecommerce mobile app. Instead of immediately implementing a fully-fledged product, I recommend evaluating the product. This factor allows for further refinements.
- MVP seeks to understand what users think about the product and reduce development time, risk, and allocate more resources efficiently.
- MVP of ecommerce
Once the MVP has been released, it is time to gather feedback from customers. This aspect is a process that allows you to see how users interact with your mobile app and capture feedback. It is important to collect feedback to help you determine what works best for your target audience.
Iterating is the last thing to do. We can see from the market leaders that ecommerce mobile apps are never static. It’s always evolving and adapting to the market/user needs.
The Final Word
The ecommerce industry is seeing a boom because of several factors, including significant Smartphone usage, pandemic, consumers’ desire to find new and better options, and many other global factors.